To provide high quality housing for people to buy or rent. The company's primary focus is infill development in the San Francisco Bay Area; however, based upon experience in many markets throughout the United States the company will entertain opportunities outside of the Bay Area.
To execute this mission the company invests in existing real estate assets, develops new projects and acts as a development consultant. In the area of direct investment in existing real estate assets the goal is to rehabilitate and reposition those assets to improve operating performance and to maximize total investment return. In the development of new projects the goal is to optimize the profitable use of the land with the appropriate mix of uses with the primary emphasis as housing. In the roll of development consultant the goal is to facilitate and execute an owner's strategy to maximize their return on investment.